Dear @BronxZoosCobra, No One Cares Anymore

"In the future, everyone will be famous for fifteen minutes." Andy Warhol got it right in 1968 when he said this, and my previous post on @BronxZoosCobra is a great example.

The Twitter account got a ton of media coverage, businesses learned from its example, and there was even a campaign to get the cobra to host SNL. He clearly became an overnight celebrity from his witty 140-character quips.

But the excitement has started to die down. Ever since the cobra was found at the Bronx Zoo, the story has started to fade from the public eye.

What used to be a tweet-an-hour has dwindled to a tweet-a-day. It's looking like @BronxZoosCobra is coming to the home stretch of his 15 minutes of fame. His fame peaked and waned in the few weeks I've been blogging.

So what is it about "the future" that makes it so conducive to  these bursts of 15 minutes of fame? The internet is a huge factor - people can go online and create identities and gain followers and interact with fans. Technology has allowed us to have the world at our fingertips - it allows for exposure and fast acting word of mouth. People are constantly sharing the latest funny YouTube video or story links.

So, @BronxZoosCobra saw a story to take advantage of, created a character, and did his thing for a few weeks. People loved it, but now there isn't anything to sustain the excitement. It's time to admit that people have moved on to the next big thing.